Tailored Action Plan
What Our Marketing Action Plan Has in Store for You
Our personalized action plan begins with attentive listening, as it’s the foundation of effective communication. And communication is crucial to successful marketing. When you connect with us, we prioritize understanding your needs over self-promotion. After identifying your goals, we’ll take the time to get to know your property, offering suggestions to enhance its marketability and ensure a quicker sale.
Next in our custom action plan, we dive deep into pricing your home. We’ll determine the ideal price using market data and comparable listings, then guide you on small improvements that can make a big difference in how your home sells. A key part of your plan is offering simple suggestions for changes that will help your photos stand out and draw potential buyers in. And the best part? You won’t be doing it alone. Our team of professionals—stagers, contractors, and more—will be there to make sure your home looks its absolute best.
Our Team creates a personalized marketing action plan for every property. We carefully choose the strategies that will give your home the most exposure. Along with developing detailed buyer profiles, our comprehensive yet focused marketing approach reaches active home buyers and agents—both locally and beyond—who are searching for homes like yours.
With us, you’ll get expert pricing, staging, agent accessibility, and a powerful online presence. The Amir Shadmani Team is committed to helping you achieve your goals, so you can take the next step in your journey.
PRE INSPECTION
Sell Faster and Easier
The last thing you want after accepting an offer is to be hit with unexpected repairs.
Here’s how a pre-listing inspection can help avoid surprises and ensure a smooth closing. You might be wondering, “Doesn’t the inspection usually happen after the house is under contract?”
While it’s true that inspections typically occur after the contract is signed, a pre-listing inspection allows you to get your home ready for sale, leading to a quicker and easier closing process.
That’s because once we have a buyer in contract, they and their agent will hire a home inspector to thoroughly evaluate your property. If the inspection reveals any defects—whether you knew about them or not—the buyer might see this as an opportunity to negotiate further.
By getting one of our trusted home inspectors to conduct an inspection before listing, you can have peace of mind knowing there won’t be any surprises during the buyer’s inspection. Plus, it gives you the chance to either make necessary repairs or disclose any issues upfront and adjust your pricing accordingly.
Before listing your home, a pre-listing inspection allows you and our team to:
- Review the inspection report and discuss any recommended repairs that need attention.
- Arrange for maintenance to enhance your property’s marketability.
- Connect with our trusted network of professionals, including cleaners, contractors, plumbers, electricians, painters, landscapers, and more. We have long-standing relationships with these experts, and as part of our concierge services, we can help coordinate their services upon your request.
- Open escrow and order a title report to ensure a clean title before listing and showings.
- Feel free to ask us for examples of how pre-listing inspections have helped other homes close more smoothly.
PRE Marketing and Advertising Solutions
Sell Faster and Easier
The last thing you want after accepting an offer is to be hit with unexpected repairs.
Here’s how a pre-listing inspection can help avoid surprises and ensure a smooth closing. You might be wondering, “Doesn’t the inspection usually happen after the house is under contract?”
While it’s true that inspections typically occur after the contract is signed, a pre-listing inspection allows you to get your home ready for sale, leading to a quicker and easier closing process.
That’s because once we have a buyer in contract, they and their agent will hire a home inspector to thoroughly evaluate your property. If the inspection reveals any defects—whether you knew about them or not—the buyer might see this as an opportunity to negotiate further.
By getting one of our trusted home inspectors to conduct an inspection before listing, you can have peace of mind knowing there won’t be any surprises during the buyer’s inspection. Plus, it gives you the chance to either make necessary repairs or disclose any issues upfront and adjust your pricing accordingly.
Before listing your home, a pre-listing inspection allows you and our team to:
- Review the inspection report and discuss any recommended repairs that need attention.
- Arrange for maintenance to enhance your property’s marketability.
- Connect with our trusted network of professionals, including cleaners, contractors, plumbers, electricians, painters, landscapers, and more. We have long-standing relationships with these experts, and as part of our concierge services, we can help coordinate their services upon your request.
- Open escrow and order a title report to ensure a clean title before listing and showings.
- Feel free to ask us for examples of how pre-listing inspections have helped other homes close more smoothly.
Pricing Approach
Option A: Pricing Above Market
Many sellers overprice their homes thinking they need extra room for negotiation. This is a common misconception and doesn’t align with how today’s real estate market operates. Buyers typically search for homes online based on standard price ranges that fit their budget. Overpricing your home can result in missing out on potential buyers who could otherwise afford it but may not even see it due to the higher-than-market price.
Option B: Pricing at Market Value
Greater online visibility: Since most buyers begin their home search online, price is typically the first filter they apply. Buyers aim to get the most value for their money, and by pricing your home at market value, you increase the likelihood of appearing in search results for buyers who can afford your home.
Attracting other agents: When agents see a home priced fairly at market value, they are more inclined to show it to their clients, knowing it’s a reasonable deal.
Smoother appraisal: Pricing at market value ensures a smoother appraisal process, reducing the risk of issues with the buyer’s mortgage approval. A realistic price makes the entire transaction more seamless.
Option C: Pricing Below Market Value
Pricing your home below market value doesn’t always mean it will sell for less. Timing and current market conditions play a key role. By listing below market value, you can spark high interest, creating competition among buyers and potentially driving the price higher.
It’s similar to an auction—everyone wants to get a deal, but as demand increases, so does the final sale price.
This strategy tends to be most effective in low-inventory markets. In markets with moderate to high inventory, however, this approach may not yield the same results.
